TAG Heuer has experimented with smartwatches before, but has previously used Wear OS, meaning Google's operating system. This hasn't suited the brand particularly well, as 70 per cent of their customers use iPhones. Now, they're making a new attempt, this time with their own operating system, Tag Heuer OS. The new watches are MFI-certified by Apple, meaning they can receive notifications, control music and calls, and synchronise health data.

But the watches will also work with Android. Android Police has tested it and seems to like it. The watch uses the crown and the two buttons for navigation, and of course, touch. The new watch is called the TAG Heuer Connected Calibre E5 and is available in a number of different styles and two sizes, 40 and 45 mm respectively. Battery life is said to be two days for the large one, and just over a day for the small one. The case is available in steel, titanium and rose gold.

There is a large number of different bracelets. It's quite fun that they have made a version together with New Balance that matches a special version of the New Balance FuelCell SC Elite. There is also a version for golfers. 

Price: between 18,150 and 27,850 kronor.

Source: Fever