A pink wine meets a pink dress in the current collaboration between the wine house Enzo Bartoli and the designer Lars Wallin. We invite you to inspect the model and taste the wine – and recommend you do the same this summer.

Creative collaboration in the wine world is nothing new, it usually involves both content and label. The key is to find the product's identity, to stand out and at the same time create relationships with the customer, in this case the rosé wine enthusiast. A fun collaboration is the Italian rosé wine Enzo Bartoli Rosato created together with Lars Wallin. And here everyone does their part, before they unite in a sparkling dress and a well-chilled wine. 

Lars Wallin – doing what he does best. He tailors a dress, whether he sipped the wine in question during the creative process we will leave unsaid. The pink ruffles wrap around the model, which allows her to show off her beautiful legs. An image of the textile's structure has ended up on the wine label. The fabric in question is produced by the long-established textile manufacturer Canepa on Lake Como. Lars Wallin says with satisfaction: 
 
– I was given the opportunity to make my interpretation of the rosé wine in the form of a couture dress made of the finest Italian fabrics. 

The wine itself is this year's vintage, that is, the wine from 2023, of Enzo Bartoli Rosato Piemonte DOC. Here, the focus is on producing an authentic Piedmont wine, although not from their own grapes but from grapes purchased from local cooperatives in the area.  
 
The dress and the wine will appear at a number of different events during the rosé season, and then when the season is over, they will be sold at auction, with the surplus going to charity.