Now has brand new Mercedes-Benz CLA premiered. It is the first car in a completely new vehicle family where each model will be available as both an electric car and a mild hybrid. First up is the electric CLA with a range of up to 792 kilometers.

The new CLA is the first car to feature Mercedes-Benz's all-new, proprietary operating system MB.OS, making it the most intelligent car ever from the company. The new AI-enhanced system means that every car can be equipped with a supercomputer that is connected to Mercedes-Benz's own intelligent cloud. This means that all of the car's key systems can be updated for the first time over-the-air – also driver- and safety assistants. This makes the car future-proof for a long time to come.

MB.OS is also the start of the fourth-generation MBUX – the first infotainment system in a car that simultaneously integrates AI from both Microsoft and Google.

The new MBUX Virtual Assistant makes it possible to have complex ”conversations” with the car in a way that is similar to what you have with a human. The system is based on ChatGPT-4 and searches with Microsoft Bing. Thanks to Google Gemini, it has access to information from Google Maps and can answer questions about different destinations and the routes to get there.

The driver is guided through a 3D image of the car's surroundings in real time on the screen and can see everything the car sees and how its safety systems react.