Stepping into the home of Rowico Homes CEO Jessica Hammargren is to be met with exactly what the company stands for, i.e. a warm, harmonious and well-thought-out whole where every detail has its place. With roots in Halmstad and a heritage that stretches back to 1971, Jessica has been involved in developing the family business into what it is today, a strong brand in modern Scandinavian furniture design. But in her home, it's not about strategy or business decisions, but about feeling. About creating a home to land in.
“Home should be a place of recovery and security, and that’s exactly the feeling I want around me,” says Jessica. The interior reflects Rowico Home’s design language with clean lines, natural materials and a calm color scheme. Here, timeless furniture coexists with personal details that bring the rooms to life. It’s clear that function and aesthetics go hand in hand, but also that every choice is made with care.

Since Jessica took over as CEO in 2018, a lot has happened in the company. From being a more anonymous wholesaler, Rowico Home has developed into a distinct brand with direct contact with its customers, both via e-commerce and retailers around Europe. This development is also noticeable in her home, where the products are not only displayed
up, but is used in everyday life.
– We want to create furniture that people feel something about. There should be a sense of security in our products, but also a feeling that they contribute to the overall look of the home, says Jessica. Sustainability is an obvious part of both the company and her own way of thinking. Material selection, quality and longevity are central to every decision, something that is reflected in the furniture she surrounds herself with. But the home is also a place for change. Jessica particularly appreciates that the range is constantly being developed and replenished with new products that complement the overall look.
– That's what makes it so fun, that we're constantly developing and adding new things to the range. Small details can really make a big difference.

One example is the small wall shelves Westlock. There she places personal objects and beautiful things that take up space and set the tone in the room. With a balance between the timeless and the vibrant, Jessica's home reflects both her personal style and the soul of Rowico Home – a home where design, function and feeling meet in a natural way.
way.