The Swiss watchmaker Maurice Lacroix becomes the new official watch partner for the Spanish football club Real Betis. The collaboration covers the rest of the 2025/2026 season and the entire 2026/2027 season.
The partnership means the brand will gain visibility across the club's channels and at the stadium. The Charterhouse in Seville. Special activations for supporters are planned, including a countdown to kick-off inspired by the AIKON watch series.
– In football, a lot is decided in seconds, just like in watchmaking. We want to be a part of it. Real Betis In crucial moments, both at home and away, says Stéphane Waser, CEO of Maurice Lacroix.
Real Betis sees the partnership as a step towards strengthening the club's international partnerships and developing new experiences for fans.
– It is a pleasure to welcome a brand like Maurice Lacroix. The agreement allows us to continue to grow together with strong international partners, says Ramón Alarcón, President of Real Betis.
Founded in 1975, Maurice Lacroix is known for combining Swiss watchmaking tradition with modern design. The brand has won several international awards and achieved success with models like the AIKON, which has particularly attracted a younger audience.
